🎨Branding
For integrations, ecosystem and chain partners, and media. Revision 1.0 - April 2026
Full Brand Kit: Download
Before you ship. Use this page to self-serve most co-marketing assets and messaging. For anything that needs a fresh lockup, custom asset, or press-release sign-off, reach out or simply tag @MoonwellDeFi on X when the post goes live.
1. When this guide applies
This guide covers four partnership surfaces:
Joint announcements and press releases. Co-authored posts, blog crossposts, and press distribution.
Social posts. Platforms that mention, tag, or show Moonwell alongside your brand.
Integration launches. New markets, new chains, new collateral, new wrappers, or any product work that ships Moonwell into a new context.
Incentive and rewards campaigns. Co-funded rewards, points programs, boosted yields, and quests.
2. Logo lockup
Moonwell is a single lockup. The mark and the name travel together.
Wordmark, light mode
Use on light backgrounds. The wordmark is set in GT America.
Wordmark, dark mode
Use on dark backgrounds. Same lockup, inverted for contrast.
SVG | PNG (Banner. Wordmark on Moonwell Blue: PNG)
Mark, standalone
Use only when there is no room for the full wordmark. Avatar slots, favicons, app icons, loading spinners, and tight corners of co-branded cards are all good places. Anywhere you have horizontal room, prefer the wordmark.
SVG | PNG (Alternatives. 100px Square: PNG; 100px Circle: PNG)
What to do
Keep the full lockup intact. Mark plus name, always together, unless you are using the standalone mark in a constrained slot.
Respect clear space. Leave at least the height of the "M" as padding on all four sides.
Use the light version on backgrounds lighter than fifty percent gray, and the dark version on anything darker.
Scale proportionally.
3. Co-branded lockups
Most partner moments need a two-logo lockup: Moonwell next to your brand. The following two patterns will cover most cases.
Pattern A, side by side with divider
Use for equal partnerships. Both logos sit at the same optical height, separated by vertical rule with clear space on either side of the rule.
Anchor rules:
Both logos render on the same background plate, light or dark.
Do not stack one on top of the other. Side by side only.
Order does not matter. Host brand on the left is conventional but not required.
If your logo has a tight bounding box, optically balance rather than mathematically align. Use the cap height of "M" as your reference.
Pattern B, "on" lockup
Use when Moonwell is the context rather than a peer. Good for "built on Moonwell" or "powered by Moonwell" framings on your own surfaces.
The connector word can be set in GT America Mono Light. Connector options that are approved:
BUILT ON MOONWELLPOWERED BY MOONWELLAVAILABLE ON MOONWELLINTEGRATED WITH MOONWELL
Do not invent new connector phrases without review. Never use phrases that imply partnership tier, endorsement, or exclusivity ("official partner of", "the only", "preferred").
4. Color
Blue leads. Use Moonwell Blue wherever Moonwell is the subject. Reserve Re-entry Orange for moments that need attention: campaign hero frames, headline announcement cards, and rewards artwork.
Primary
Primary, light
#2474DA
Default Moonwell accent. Links, accent chips, logo backgrounds.
Primary, dark
#77B3FF
Use in place of Blue on dark plates, for legibility.
Tint and accent
#FD6E31
CTAs, campaign hero moments, rewards artwork. Use sparingly.
Chrome and text
#0F0D0E
Body type, dark plates. Never pure black (#000).
Surface
Paper
#F2F2F2
Card surfaces and elevated panels.
Document background
#DCDDDD
Page backgrounds in light mode.
Muted and hairline
#949495
Dividers, timestamps, secondary type.
Semantic
Reserve these for status, notifications, and annotations on product screenshots. Do not use them as primary brand color on a co-marketing piece.
Success
#42B24E
Warning
#FFC344
Danger
#E83938
5. Typography
GT America does everything. GT America Mono handles chrome, labels, connectors, and code.
Display and headlines
GT America Standard
Bold
Body and long copy
GT America Standard
Regular, Regular Italic
Chrome and connectors
GT America Mono
Light, Regular
If you cannot license GT America for your own materials, Inter or Helvetica Neue are acceptable substitutes for partner-authored pieces. Moonwell-authored marketing will always use GT America. Do not reset the Moonwell wordmark in a substitute typeface under any circumstance.
6. Voice
Three qualities shape every line of copy published under the Moonwell name. When you write about Moonwell in a joint post or release, match them.
Clear. Simple words and phrases to convey big ideas or break down complex concepts.
Steady. Never too high or too low. A calming presence amid crypto noise.
Embracing. Whoever you are, we are here to support you.
Avoid hype verbs (disrupt, unlock, revolutionize, redefine). Avoid APY chest-thumping in co-posts. State the facts. The numbers speak.
7. Attribution and mentions
Do not imply endorsement. Co-presence on a card is not an endorsement of your product by Moonwell.
Always tag @MoonwellDeFi on X when Moonwell appears in a post, thread, or quote-tweet.
For threads, tag in the first post and do not re-tag on every reply.
Always use the exact name "Moonwell" in body copy. Do not use "MoonWell", "moonwell.fi", or "Moonwell Finance" as a substitute for the product name.
moonwell.fiis the URL, not the name.When citing TVL, APYs, or market data, screenshot from moonwell.fi or a trusted source like Token Terminal.
Link back to the relevant product surface (market page, claim page, docs page) rather than the homepage when there is a specific destination for the reader.
Last updated